This is why I love Fujifilm. This is Fujifilm's new FILM camera, the GF670. The medium format camera is obviously a folding model, and is aimed at professional photographers. Fujifilm plans to release it at PMA this year.
Two thumbs up for Fujifilm for going against the "grain". This is a great pillar for holding film up as still being available in the near future. Its wonderful that a MAJOR player in the photo industry is still manufacturing and developing film, but is also making NEW film cameras for PROFESSIONALS. This camera isn't some Polaroid replacement for the hipster masses, although Fuji does have one of those (which is cool in and of itself), but this is a brand new classic style film camera aimed at working professionals. If this isn't a bold statement about how film still has a role in the professional workplace, I don't know what is. Fujifilm has also been taking out whole page adds in high end photography magazines advertising film and posing the question, "In a digital age, is it possible to have a renaissance in film?". Fujifilm certainly thinks so, and I'm one hundred percent behind them.
